We treat your privacy seriously and ensure that proper security measures are in place to protect your information. This Privacy Policy will explain how and why we collect and use data. It will also explain how you can access any personal information that we hold and how you can control how this information is used.

We collect data

When clients make a booking with us using our web site.

When we receive feedback, comment or advice from our suppliers and representatives about specific holidays.

When clients register with us to receive information about promotions, subscribe to our news letters or enter competitions.

When clients respond to our surveys or provide us with feedback.

This information is used

To fulfil the bookings clients have made. In order to book holidays for clients we must pass information on to relevant suppliers such as airlines, hotels, transport companies, golf booking agents, insurance companies etc. In each instance only information pertinent to that aspect of the booking will be passed on to the relevant supplier.

To respond to requests we receive from clients. This may be in the form of a price quotation, a booking invoice, holiday itinerary, customer complaint, a regular news letter, periodic product information notices or ad hoc special offers.

To address experiences, both positive and negative that client’s may have whilst on holiday. This may include responding to complaints about the level of service received or passing on thanks for a successful holiday.

To learn from client’s experiences and expectations. This helps us to improve the levels of service we offer and identify the standards required to provide the highest possible levels of service. We may monitor and/or record telephone conversations to ensure consistent customer service levels and for the purpose of staff training.

To provide client reviews of holiday destinations to help other clients with their holiday choices.
To save clients time by eliminating the need to repeat or re-enter information when requesting services from 4golf.com by telephone or when visiting our web site.

Consent

Clients are asked for their consent to our collection, use and storage of information when:

They are asked if they want to book a holiday with us.

They are asked if they would like to receive a copy of the company’s news letter or special offer mailings.

They are asked to complete Customer Satisfaction Questionnaires, comment on issues pertinent to travel or holidays or provide feedback that can be viewed by other clients or our suppliers.

We operate a policy of asking clients to “opt to provide consent” as opposed to assuming consent has been given unless the client notifies otherwise.

What about cookies?

Cookies are identifiers that we transfer to your computer’s hard drive through your web browser to enable our system to recognise you and to be able to provide you with the services available in the “Your pages” section of the web site.

The help menu on most browsers will inform you how to prevent new cookies being transferred to your hard drive and how to disable existing cookies. Please remember that cookies enable you to take full advantage of the facilities available on our site and we recommend that you keep them turned on.

If you do leave the cookies on please remember to log off the 4golf.com web site if you are using a shared computer when you are finished using the site. This can be done using the log off button on the home page of the site.

Control of client information

Any personal information provided to or gathered by 4golf.com is controlled solely by 4golf.com of 75 King Street, South Shields, Tyne & Wear, NE33 1DP

Who has access to your information?

We will not disclose client information to any third party unless:

It is directly to a company involved in the organisation of a holiday we have booked for a client and the information passed on will only be what is relevant to that aspect of the holiday.

It is required and covered by law.

All clients of 4golf.com have access to the information recorded about them that they have consented to pass on to us.

Information you can access

Information that is available to you can be accessed through the “Your pages” section of the web site. The information recorded there is dependant upon and related to your use of the 4golf.com web site and can include:

Information about searches you conduct on the site, a profile of the types of holiday information you browse, the pages you view and “virtual brochures” that you create yourself.

Comprehensive information about any holiday you may book with 4golf.com including your invoice, holiday itinerary, contact information on location, maps and directions, if we have them and a message service for your use on holiday.

Your views and feedback passed to us in returned holiday questionnaires, pop surveys on the web site, reviews of holiday destinations submitted on the web site, contributions to discussion topics and “chat room” conversations.

This information is secure and available only to the authorised individual by use of unique log in identification.

Deleting information

Clients and visitors to the 4golf.com web site can delete any information pertinent to them except for information that 4golf.com is required to keep by law and holiday bookings that have not been taken. This can be done by:

Contacting the 4golf.com Administration department by telephone at 0191 455 2614 or e-mail to reservations@billgoff.com and asking for the information we have recorded to be removed from our records.

On each of the folders of the “Your Cart” section of the web site select the “delete information” button. For existing bookings that have still to be taken we can not delete the record until the holiday has been concluded.

Clicking on the Opt out button below which will delete all records stored in the “Your cart” section of this web site, disable the cookie transferred to your hard drive and remove your e-mail address and contact details from our distribution list.